This divide in terms of geography for stores in red states and blue states might have deeper meaning, Meet the Press surmises: The point? The splits between red and blue America run deep and play a role in our lives in more ways than we realize. Most of these stores are located in Democratic-leaning urban areas, where shoppers might not have even heard of Belk. Department store giant Macy's was also in the liberal camp, with an index of 129. On the liberal side, stores included J.Crew, Nordstrom, REI, Gap, Sephora, and fast fashion chains like F21 and H&M. And Hobby Lobby is aligned with conservatives after winning its Supreme Court battle over contraceptives and the Affordable Care Act. ![]() The commonalities? A lot of these stores were Southern, suburban, or sporty. The top 10 stores most highly preferred by conservatives included Belk, Dillard's, Hobby Lobby, Dick's Sporting Goods, and Sam's Club. "Stores that are very popular with liberals OR conservatives are generally not big with liberals AND conservatives," Meet the Press's Dante Chinni writes. It turns out there was a definite red state and blue state divide. The index counted 100 as the average, and anything above 100 meant people were more likely to shop at each store while under 100 meant they were less likely. In the survey, Americans who described themselves as either liberal and conservative were asked how likely or unlikely they were to shop at a long list of retailers. ![]() You can also see what we’re up to by signing up here.Īre we so divided as a nation that liberals and conservatives don't even see eye to eye on shopping? In time for the holiday season, Chuck Todd's Meet The Press analyzed data from a Simmons Research consumer survey and put together a list of stores with the highest conservative and liberal index. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
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